Advertising and Promotion: Communicating Brands Textbook
Advertising and Promotion: Communicating Brands
E-Book for Download :Advertising and Promotion: Communicating Brands (Format : pdf , Language : English)
Plot :
A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author(s) :Dr Chris Hackley
Publish Year :2005 Publisher : Sage Publications Ltd
You can check by ISBN10/ISBN13 : 0761941533/9780761941538
Pages :273
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